Bmi Average Women Usa

The compression effect

Opus Nuovella 2011

I'm experiencing a strange thing: The effect of compression. No sooner have we launched the R & D team of Opus, the range 2011 bikes, with retailers in the salon, then to the public in the catalog and site, we here present the drawings of the range 2012 to representatives.

2011 Opus Vivace

In other years, the time between launches and presentations for next year was greater. But Opus is expanding and we are made to press the accelerator. In fact it's much why I feel exhausted at the end of the year because instead of finalizing the concepts in three months, I had to do it in three weeks ... In addition to finalizing the new website Opus that followed the c Opus atalog 2011.

Opus One 2011

Both the range 2011 is a success, maybe even better reception since the project began Opus, as the range of 2012 has left officials puzzled, doubtful, almost cold. A real coup for baseball bat in the shins, stopping notes momentum, and I must admit, breaking my energy.
I wondered why such a reaction, then I think to make a dramatic change in style from the range each year.

Opus Nelson 2011

The answer appeared to me very quickly. I live and rubs models for nearly six months before launch. Even a year in some cases, because I have flashes early in the process that make me draw designs well before we even think of integrating them into the range.

Representatives live with these models for a month or two at most, and bham! They balance a new range 2012 with some quite marked changes. They have not had time to digest, 2011, to step back, or grow weary, they come with other things.

Opus Ivanna 2011

Do I designed 2013? No, of course. Am I going too far? I think not. So what should we do? Pass and move? They will then have time to take the perspective that I have, that the whole team?

Unfortunately, I live in an environment where the commercial obviously too abstract concepts of time and its influence on perceptions have no place ...

Imagine how I managed to explain this with my poor English ... I did it in French, translated as may be by my colleagues. What does he mean ?